Terms of service

These terms govern your use of Soarello, provided by [Company legal name]. By using the service you agree to them.

The service

We provide free website marketing audits and, for subscribers, Google Search advertising planning and management support, including keyword research, ad copy, landing-page recommendations, approval workflows and reporting.

Free audits

You may request audits of websites you own or manage, or of publicly accessible websites for legitimate evaluation. Don't use the audit to probe, overload or attack any website or network. Audits are automated, cover a limited number of pages, and may miss things.

Accounts

You're responsible for keeping your login secure and for activity under your account. Information you give us must be accurate.

Subscription and billing

• Paid plans are billed monthly in advance through Stripe at the price shown on our pricing page when you subscribe (plus applicable taxes), and renew automatically each month. If you change plans, the price difference for the rest of the billing period is prorated.
• You can cancel at any time; cancellation takes effect at the end of the current billing period. Except where required by law, payments are non-refundable.
• If a payment fails, we may pause paid features until it is resolved.
• We will give at least 30 days' notice of price changes.

Your advertising account and budget

Your advertising spend is separate from our fee and is paid by you directly to Google (or another platform) under that platform's terms. You own your advertising accounts. We will not publish campaigns or change budgets without your explicit approval, and we plan within the monthly budget you set.

No guarantees

Advertising and website results depend on many factors outside our control. We do not guarantee any number of leads, calls, sales, rankings, or any return on advertising spend.

Your responsibilities

• Only ask us to make claims about your business (certifications, warranties, pricing, offers) that are true and that you can substantiate.
• Review campaign plans, ads and recommendations before approving them. Drafts can contain mistakes.
• Comply with advertising platform policies and applicable laws, and make sure you have the rights to any content or trademarks you provide.

Acceptable use

Don't misuse the service: no unlawful, deceptive or infringing content, no attempts to access other customers' data or our systems without authorization, and no automated abuse.

Intellectual property

You keep ownership of your content and data. Campaign plans and ad copy we prepare for you are yours to use. We retain ownership of our software and methods.

Third-party services

The service relies on third parties such as Google and Stripe. Their availability and terms are outside our control.

Termination

You may stop using the service at any time. We may suspend or terminate accounts that violate these terms. You can request export or deletion of your data.

Disclaimers and limitation of liability

The service is provided “as is”. To the extent permitted by law, we are not liable for indirect, incidental or consequential damages, or for lost profits or advertising spend, and our total liability is limited to the fees you paid us in the three months before the claim.

Governing law

These terms are governed by the laws of [State], without regard to conflict-of-law rules.

Changes

We may update these terms and will notify subscribers of material changes at least 30 days in advance.

Contact

[Company legal name], [Company mailing address]. Email: [contact email].